By Avery Matera, Allure
Brace yourselves and your wallet: yet another Kardashian
makeup collaboration is on the way. Joyce Bonelli — the famed
Kardashian glam squad ringleader — is on deck this time. The
social-savvy makeup artist has just announced that she’s launching her
very own cosmetics line.
[post_ads]Joyce spilled details about the coming line to New York
magazine, confirming that she is shooting for a release date sometime
in the fall before the holiday season — most likely between September
and October. She'll be starting off small with “just a few things that I
love,” as she puts it.
“It’s the best of the best,” she explains.
“I’m not selling a thousand different things.” We'd expect nothing less
than the best from her, TBH.
If you’re wondering why it even took
this long for Joyce to announce her own makeup line, she says the delay
in production came from her discontent with her first manufacturer when
she “wasn’t happy with the outcome,” going on to add, “in the last few
months, we’ve been starting over, which is really exciting. It’s
frustrating, but really coming together with each formula. My new
manufacturer is in Milan, and I finally found the right chemist.”
[post_ads]Joyce
dishes that her favorite product currently is her brow gel, which she
herself is testing. The artist elaborates on the product, saying, “I’m
into legit gluing them in place. It’s clear in color. I’m not trying to
add any shimmer or gold. It lasts all day so that when I touch up my
face and rub my brow, it’s still there. It doesn’t look like makeup, but
just keeps it where it is supposed to be.” Sounds pretty perfect.
This
isn’t the first time a Kardashian glam squad member has stepped out on
their own into the spotlight. The family’s hairstylist Jen Atkin launched hair care line Ouai,
which now not only offers shampoo, conditioner, styling products, and
such but also sells supplements and merch (because, why not?). However,
now it’s Joyce Bonelli’s turn to bring her Kardashian care to the
masses. Mark your calendars and start counting down the days: The season
of Kardashian-approved makeup (beyond Kylie’s lip kits and face
palettes, of course) is almost here.
More:
- Kylie Jenner on Her New Normal, Lip Kits, and Why She's Not a Crier
- Kim Kardashian Wore Balenciaga’s BOOTS as Pants
