By Sarah Kinonen, Allure
After months of speculation and a whole lot of teasing, Kat Von D has officially announced she's launching not one but four new Everlasting Liquid Lipstick shades — all in the name of charity.
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her personal Instagram page, the makeup mogul shared a selfie wearing a
mysterious rosy-toned shade, while giving fans the lowdown on the
launches in the caption: "I've been testing out 4 NEW SHADES for the
upcoming @katvondbeauty charity this year which proceeds will benefit
@farmsanctuary! I'm naming this beautiful terra-cotta brick shade:
"Hilda" — after the very first animal rescued by @farmsanctuary in
1986," she wrote. "Hilda was a sheep that had been found discarded on
top of a pile of dead animals in a stockyard left to die slowly from
starvation and neglect."
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Let's get down to the details, shall we? Hilda,
the rosy shade Von D wore in the announcement photo, is brighter than
Plath, a brick-brown from the current collection and is "definitely a
romantic/more wearable shade," she wrote to a fan in the comments. "I
think Hilda will universally look amazing on all skin tones." And if
it's worth mentioning, these new hues are vegan and cruelty-free, like
the rest of the line.
If you're dying to get a glimpse of the
remaining shades, Von D and the team will be posting "sneak peeks" from
the new collection, dubbed the Farm Sanctuary Collection, on the brand's
Instagram page (@katvondbeauty) "real soon." In the meantime, check
back in, as we'll be updating as new details emerge.
More from Kat Von D:
- The Sneaky Way You Can Buy Discontinued Kat Von D Palettes Right Now
- Here’s Your First Look at Kat Von D’s Lolita Blush in Action
- This MUA Creates Mesmerizing Art Using Just Kat Von D Liquid Lipsticks
