It's very easy on the eyes.
By Erin Reimel, Glamour
If you've ever fallen down the rabbit hole that is the world of viral beauty videos, you've probably heard of Jaclyn Hill. She's a beauty blogger with almost 4 million YouTube subscribers—and she's worked on awesome product collabs that seem to sell out in seconds.
One of her most successful projects was a collaboration with Becca Cosmetics called Champagne Pop. It started out as a single peachy gold highlighter that sold out so quickly the brand decided to make it into an entire collection. Since then she's gone on to create her own cosmetics line that, if all goes to plan, should be out this year (fingers crossed!).
[post_ads]While we're waiting for that to drop though, the YouTube beauty queen decided to partner up with Morphe, a beauty brand known for its affordable and high quality
makeup brushes, to give us her dream eyeshadow palette. It's not the
first time she's worked with the brand, either: Back in 2014 she
released the Jaclyn Hill Favorites palette with Morphe.
Yesterday
she announced on Instagram that she's been working with Morphe Creative
Director Linda Tawil to give us the new palette—and it seems like
Jaclyn had a ton of creative control over it. As she said in her post:
"I was SO picky with the pigmentation, application & blend-ability.
Our goal was to create something high quality with an affordable price."
Linda posted on her own Instagram
about the palette—and the process of creating it. "She has put soooo
much heart and soul into this palette. She has definitely pushed me to
my limits, drove me insane at times and taught me SO much in this
process. I know each and every one of you will love it!"
Jaclyn
went into further detail on her Snapchat about the palette's creation,
which began in February 2015. She said the goal was to create a palette
that would look good on all skin types with "everything you need in one
palette"—and she even resubmitted some of the colors to the formulator
over 30 times to get them just right. The final product is a palette of
35 shades that Jaclyn touts as the most blendable, smooth, and creamy
eyeshadows she's ever seen—at that affordable price point Morphe is
known for. (Morphe palettes usually cost $23-40 for 35 shadows.)
Luckily for us, she shared a few sneak peeks with us of the palette on her Snapchat.
Here it is on:
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And
here are seven swatches of the shades we can expect: a chocolatey matte
brown, a matte tan, a shimmery cranberry, a copper shimmer, a metallic
champagne, a muted gold, and a vibrant turquoise shade.Gorgeous, no? The
palette will launch in March, so until then, we'll just be lusting over
the swatches she shared and brainstorming ways to add that gorgeous turquoise shade to our look.
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