Lifestyle brand Ban.do has officially leaped into the apparel business with a collection that's spreading cheer with iron-on letters, feel-good phrases, and the prettiest colors.
By Rebecca Deczynski, Sweet
[post_ads]When Ban.do
first launched, the Los Angeles-based company was a purveyour of fancy
headbands and hairpieces long before the ubiquitous flower-crown trend
headlined nearly every major music festival on Planet Earth. Eight years
later, it's grown into a brand beloved for its agendas, phone cases,
mugs, and accessories washed in its positive, girl-powered,
all-pink-everything aesthetic.
Starting today, it's your new favorite place to buy clothes, too, thanks to its first-ever apparel collection launch.
Ban.do has collaborated with
Sticky Baby on two exclusive bomber jackets, and is also offering new
designs from Samantha Pleet, Dusen Dusen, Realm, and Family Affair,
including blouses, overalls, and jeans, in addition to revamping its own
line of T-shirts and sweatshirts to have a more tailored fit.
"We've improved the cut of our tops while maintaining a comfort level
that makes it feel a lot like your shirt is hugging you," says founder
Jen Gotch. "And on our site we're also starting to feature shots of the Ban.do
team wearing them. Listen, models are gorgeous and ours are literally
the sweetest, but sometimes you just want to see someone that looks like
you, right?"
[post_ads_2]
Perhaps best of all, though, Ban.do
is now offering customers the chance to truly personalize their
wardrobes with a collection of iron-on letters designed by Maddy Nye
that can be applied to a selection of soft plain tees and sweatshirts.
