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The Most Popular Holiday Makeup


By Rebecca Shinners, Allure

It's hard not to associate holiday makeup with glitter, especially since nearly every single makeup brand—(Tarte, Stila, Marc Jacobs Beauty, to name a few)—launches sparkly, limited-edition goodies just in time for gift-giving season. But what if you're diametrically opposed to sparkle? Or you don't want to look like everyone else under the mistletoe? If that's the case, you've probably been trying to think outside the beauty box, using every social media platform possible to scope out less overdone holiday makeup ideas. To help, we asked the experts at Pinterest for some of the top trends of the season, asking us to share their five most popular beauty looks. Take a look for yourself (and happy pinning!):
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Holographic Lips & Nails
 
The interest in holographic makeup skyrocketed in 2016, with searches up 570 percent more than last year. Just look at Sigma's holographic lip kit, which on a scale of zero to breaking the internet, came in at Kylie Jenner levels of popularity. Lip gloss can be layered on top of your favorite lipstick to add extra dimension, while metallic nail polish is a more subtle way to try the look.


Rose Gold Everything
 
Pantone may have chosen a new color of the year, but it seems last year's pick, rose quartz, remains front and center of the beauty world. Rose gold is most definitely the metal of the moment, but when it comes to our makeup bags, we think this pretty shade is anything but a fleeting trend. In fact, searches for rose gold makeup are up 190 percent this year. “It's hard to dislike a color that you will naturally look good in,” Leatrice Eiseman, executive director of the Pantone Color Institute, told Allure in a recent interview. “With pink and any of the rose colors, whether used in a ring, a piece of jewelry, or something you wear around the face, it throws this wonderful glow onto the skin.”

[post_ads]OK, maybe black lipstick isn't the best thing to wear to your family's Christmas Eve dinner, but hear us out on this one: Black lipstick is trending for winter, with more and more ideas being added to Pinterest daily. While you might think of black makeup as goth, it can actually be superglam for a holiday party. Just ask Rihanna, who has been known to don an onyx lip with anything from casual denim to a red-carpet gown. We've also seen black lipstick on the runway, including the Dior's fall 2016 show, where makeup artist Peter Philips gave us the scoop on the look: "When you add the gloss, all of a sudden the black lipstick becomes less gothic and much more glamorous and luxurious looking," he said.


Red Eyeshadow
 
If you're normally all about nude tones, try working some red pigments into your eye shadow. This fall, burgundy was incredibly popular among both beauty brands and celebrities alike, but Pinterest is seeing more true shades of red being pinned—just in time for the holidays. If you're not sure where to start, Olivia Wilde's Oscars look is all the inspiration you need.

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Matte Makeup
 
Matte eye makeup searches are up 224 percent, while matte nail searches are up 203 percent—and they're kissing shiny lip gloss goodbye in favor of plush, velvety lipsticks. But perhaps our favorite way to wear the matte look is on our nails. Black matte polish with gold embellishments is a holiday makeup match made in heaven.

 
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Women's Lifestyle | Beauty Hacks, Health Tips, and Fashion Trends: The Most Popular Holiday Makeup
The Most Popular Holiday Makeup
These holiday makeup trends have been superpopular for 2016, and they're not as glitter-focused as you think.
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Women's Lifestyle | Beauty Hacks, Health Tips, and Fashion Trends
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