The Best Makeup Colors for Every Skin Tone

Lighter makeup colors generally work better on fair skin.

From: L’Oréal Paris 
One of the easiest ways to upgrade your makeup routine is by choosing makeup colors that complement your skin tone. In fact, the right makeup shades can light up your eyes, make your complexion look more radiant, and even give you a younger-looking appearance. Here, we’ve rounded up a few go-to makeup guidelines for every skin tone so that you can choose your most flattering colors. It’s time to re-stock your makeup bag!

The Best Makeup Colors for Fair Skin

Lighter makeup colors generally work better on fair skin. However, a bold eye or lip color can look ultra-glamorous against a light complexion. Earthy tones or pastels are very flattering for the eyes. Fair-skinned women can also benefit from more daring bursts of color like thin, navy eyeliner (such as the L’Oréal Paris Infallible Never Fail Eyeliner in Navy) around the eyes. But if this is the route you choose to take, be sure to keep your lips and cheeks neutral so different elements of your face don’t have to compete. As far as mascara goes, stick to a brown or black/brown shade, which will look subtle against your fair skin. Try the L’Oréal Paris Voluminous Lash Paradise Washable Mascara in Black Brown. For your lips, choose a plum or wine color, like the L’Oréal Paris Colour Riche Matte Lipstick in Doesn’t Matte-R. For a fresh-faced look, try a bright pink lipstick, like the L’Oréal Paris Colour Riche Matte Lipstick in Matte Mandate, which looks stunning against clean, pale skin. Prefer to play it safe and subdued with makeup? We won’t judge. Have some fun with nude lipstick and a bold nail color instead.

The Best Makeup Colors for Medium Skin

Medium skin tones allow for a lot of makeup color variety. With so many L’Oréal Paris color options, you can easily play with pigment. With eye shadow, experiment with deep earth tones or rich colors such as hunter green and brick (we love the L’Oréal Paris Colour Riche Monos Eyeshadow in Matte-ison Avenue). Coral or peach blush shades, like the ones in the L’Oréal Paris Infallible Paints Blush palette, look best on cheeks, while bronzing powder can be used to enhance your natural warmth. Medium skin tones have a versatile lip palette, so color can range from sheer metallic pink, like the L’Oréal Paris Infallible Paints/Lips Metallic in Moon Lust, by day and deep red or purple, like the L’Oréal Paris Colour Riche Matte Lipstick in Matte-jestic, by night.

The Best Makeup Colors for Olive Skin

Neutral shades, like the L’Oréal Paris Colour Riche Monos Eyeshadow in Matte It Up, along with dark purples and greens, work well to outline eyes. That’s because although your skin may be light, it offers the warmth these colors require. Highlight cheeks with a dusting of the L’Oréal Paris True Match™ Lumi Powder Glow Illuminator and a touch of a darker plum blush. Similar colors like berries, plums, and neutrals look smoldering on lips. True reds should be avoided as they can clash with an olive skin tone. Reach for reds with an orange undertone instead, like the L’Oréal Paris Colour Riche Matte Lipstick in Matte at Bat.

The Best Makeup Colors for Dark Skin

Dark skin tones allow you to opt for one of two extremes: dark and deep or light and shimmery makeup colors. Neutral terracotta shades, navy, and dark violet are ideal for highlighting eyes—so try the L’Oréal Paris Colour Riche Monos Eyeshadow in Violet Beaute and Acro-Matte . Meanwhile, metallic shades in silver, rose gold, gold, slate, and even purple, although very different from darker colors, can work to make your eyes the focus of your face. Use the L’Oréal Paris Infallible Paints Metallics Eye Shadow to get a sparkly look. Cheek tones should be kept close to your natural tone. Dark lip colors such as berries, caramels, and reds like, like the L’Oréal Paris Colour Riche Matte Lipstick in Devil’s Matte-Vocate Red, look stunning against deep skin tones.

The Bottom Line on Choosing Makeup Colors for Your Skin Tone

Finding the right makeup colors for your skin tone is a surefire way to make the most of your natural beauty. But while we’ve laid down a few rules, remember that makeup is about having fun with color and trying out new looks. And with such an array of L’Oréal Paris shades, the ways to play are practically endless


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Women's Magazine: The Best Makeup Colors for Every Skin Tone
The Best Makeup Colors for Every Skin Tone
Lighter makeup colors generally work better on fair skin.
Women's Magazine
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