Photos Of These Crazy Bubbling Face Masks Are Going Viral—And For Good Reason

They're the latest K-beauty product to start trending.

Getty Images

By Korin Miller, Women's Health

Korean beauty products have exploded in popularity in the U.S. recently, with people trying all kinds of fun and quirky treatments from the other side of the world (we're looking at you, sheet masks!). Naturally, some of the results end up online—and photos of the latest K-beauty experiment have gone viral.

[post_ads]On Reddit, where user ZeApollo posted a before and after photo of their friend in a foaming face mask. In one shot, the mask is bubbling slightly under the caption “I am a cloud.” In the next, she looks like a Muppet with the caption, “It won’t stop.” In a comment, ZeApollo says the pictures are from her friend Instagrammer Emma Victoria Tallerud, who also posted them on social.

A post shared by EMMA VICTORIA TALLERUD (@tallerud) on May 23, 2017 at 4:04pm PDT

But…what the heck is going on here?! The mask seems to be the Elizavecca Milky Piggy Carbonated Bubble Clay Mask, which is featured on a bunch of hilarious YouTube videos. One beauty vlogger compared the texture to “snot” and cracked up as it expanded. Beauty vlogger Tati says it tingles pretty soon after you put it on. “It makes me feel like there are ants on my face,” she said, before laughing at her puffy appearance afterward.

RELATED: This Woman's Viral Photo Shows What Happens When You Put Too Much Coconut Oil In The Bath

The Elizavecca website is in Korean, but according to the mask’s description on Amazon, it’s supposed to exfoliate your skin and help remove blackheads. (It’s also apparently good for detoxing.) To use it, simply slather it on your dry face, wait for it to puff up, and then wash it off.

Other bloggers are following suit on Instagram and showing off their hilarious bubble mask photos, with similar results as Emma:

A post shared by Devin Gaudet (@devingaudet) on Jan 17, 2017 at 6:24am PST

[post_ads_2]

A post shared by Let's Face It (@letsfaceitaus) on May 25, 2017 at 4:43am PDT

A post shared by Ellie.(@struggling.makeup.addict) on May 25, 2017 at 9:08am PDT

The Milky Piggy mask is currently $11 on Amazon and everyone who has tried it and posted a video about it online seems pretty entertained by it.

Check out everything you need to know about adult acne: