Ever heard "a diamond is forever"? Well, the iconic ad was actually created by Frances Gerety at the N.W. Ayer & Son Agency for De Beers Mining Company, leading to an industry breakthrough by the 1940s.
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The first diamonds were discovered in India and Brazil
The first diamonds were discovered in India and Brazil.
2.
Diamonds were believed to be "precious tears cried by the gods"
Diamonds
were believed to be "precious tears cried by the gods" or "splinters
from falling stars" by the Ancient Romans and Greeks.
3.
Diamonds are a natural product of the earth
Diamonds are a natural product of the earth that were formed billions of years ago under intense heat and pressure.
4.
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Diamonds got their name from the Greek word "adamas"
Diamonds
got their name from the Greek word "adamas," which means invincible or
indestructible. It's very fitting since diamonds have a high melting
point, low reactivity to chemicals, and are the world's hardest
naturally occurring substance.
5.
Only a diamond can scratch a diamond
The only thing that can scratch a diamond is another diamond
6.
A diamond's purity
A
diamond's purity comes from the fact that it's formed from 100 percent
carbon, whereas other gemstones have more complicated chemical
compositions.
7.
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They were brought to the earth's surface million years ago
They were brought to the earth's surface hundreds of million years ago through volcanic eruptions.
8.
Diamonds are finite and getting rarer
Diamonds are finite and getting rarer - the last significant discovery was made nearly 20 years ago.
9.
Botswana children receive free education
Every child in Botswana receives free education up to age 13 due in great part to diamond revenues.
10.
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At diamond mining sites, wildlife have the right of way
At diamond mining sites, wildlife have the right of way.
11.
The Cullinan Diamond
The Cullinan Diamond from South Africa is the biggest diamond ever found. It weighed 1.22 pounds (3,106 carats).
