By Devon Abelman, Allure
Natasha B has several nicknames: Tash, Tasha, Naturallytash. Lately,
she's been known as the Queen Of Temporary Hair Colors. Thanks to her
about 84,300 Instagram followers, Natasha earned this royal moniker. For
the past four years, she's been turning her natural, curly dark brown
hair every color of the rainbow with temporary hair color products. One
of our digital editors, Jihan Forbes, spotted her at CurlFest last month, and we've been living for her technicolor looks.
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As we've mentioned before, bleaching and coloring natural hair can be a major undertaking. Rihanna's hairstylist Yusef even told Allure, "With rainbow hair color, sometimes you are playing with fire if your hair is already damaged, so you have to be very cautious." Natasha, who splits her time between Houston and New York City, has come up with a genius solution, though. She whips up her very own temporary hair colors, which she calls hair shadows. Four years ago, she started off Beyond The Zone's hair chalks in purple, red, and orange. Then, she tells Allure she moved onto experimenting with applying eye shadows from Wet n Wild and Maybelline to her hair. Two years ago, Natasha officially started making the coveted hair shadows.
"Hair shadows are better than actually dyeing your hair because they're no commitment and they cause zero harm to your hair," Natasha explains. "They are a fun way to play with many hair colors temporarily — without any worry of damage. Also, they're a great way to test out a hair color before taking the plunge of actually dyeing your hair."
To make her hair shadows, Natasha says she combines pure pigment powders and a cream base. "It's almost like making your own cream eye shadow," Natasha explains, "except I make mine much more vibrant and smoother, so it's easier to apply to the hair." I asked her what exactly the cream base is. She says, "It's kinda a secret recipe I came up with." In fact, she adds that she doesn't want to give what it actually is away because she's launching a hair shadowing product soon. She estimates they will be out in four to six months. (Honestly, I'm freaking out about this. My curly hair can't handle any kind of dye, but I've always wanted to have purple hair.) Once she's created a batch of colors, then she works the hair shadows into her hair with her fingers.
The hair shadows are so temporary and gentle on hair that they wash out completely with one shampoo. With that in mind, Natasha likes to change up her color at least once a week. She emphasizes the at least part. Her "absolute favorite" color combo is the denim look. However, "Just recently, I've fallen in love with my rainbow, unicorn colors," she adds. From a representation standpoint, it's amazing to see these popular hair trends, which are typically seen on straight, heat styled hair, on natural hair.
Some colors you won't be seeing on Natasha's hair in the future are
green or black. She says she's not a big fan of them. "I have done both
colors more than a few times but never keep them in too long," she
explains. She does want to try neon, glow-in-the-dark colors, though. At CurlFest, Natasha told Allure,
"I love that people are finally accepting their hair the way God made
their hair and loving it. This is why mine is bright colors. You're not
only going to see my natural hair, but you're gonna see it from a
distance." With neon peach or florescent rainbow, you definitely won't be able to miss her.
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As we've mentioned before, bleaching and coloring natural hair can be a major undertaking. Rihanna's hairstylist Yusef even told Allure, "With rainbow hair color, sometimes you are playing with fire if your hair is already damaged, so you have to be very cautious." Natasha, who splits her time between Houston and New York City, has come up with a genius solution, though. She whips up her very own temporary hair colors, which she calls hair shadows. Four years ago, she started off Beyond The Zone's hair chalks in purple, red, and orange. Then, she tells Allure she moved onto experimenting with applying eye shadows from Wet n Wild and Maybelline to her hair. Two years ago, Natasha officially started making the coveted hair shadows.
"Hair shadows are better than actually dyeing your hair because they're no commitment and they cause zero harm to your hair," Natasha explains. "They are a fun way to play with many hair colors temporarily — without any worry of damage. Also, they're a great way to test out a hair color before taking the plunge of actually dyeing your hair."
To make her hair shadows, Natasha says she combines pure pigment powders and a cream base. "It's almost like making your own cream eye shadow," Natasha explains, "except I make mine much more vibrant and smoother, so it's easier to apply to the hair." I asked her what exactly the cream base is. She says, "It's kinda a secret recipe I came up with." In fact, she adds that she doesn't want to give what it actually is away because she's launching a hair shadowing product soon. She estimates they will be out in four to six months. (Honestly, I'm freaking out about this. My curly hair can't handle any kind of dye, but I've always wanted to have purple hair.) Once she's created a batch of colors, then she works the hair shadows into her hair with her fingers.
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The hair shadows are so temporary and gentle on hair that they wash out completely with one shampoo. With that in mind, Natasha likes to change up her color at least once a week. She emphasizes the at least part. Her "absolute favorite" color combo is the denim look. However, "Just recently, I've fallen in love with my rainbow, unicorn colors," she adds. From a representation standpoint, it's amazing to see these popular hair trends, which are typically seen on straight, heat styled hair, on natural hair.
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