"2020 is all about stepping out of your comfort zone and getting creative."
As times change, so do our beauty habits. Take a walk down makeup memory lane with me for a minute and think about it: The way you did your makeup in 2010 versus 2020 is very different, and probably makes you feel all the feels. Thank goodness for growth, and cringe-worthy pictures to prove how far you've come.
The onset of a fresh decade means there are new and exciting things to do to your face! It's ironic that this is a "trends" post, because I personally don't believe makeup has ever been about following the rules. More so than ever before, it's about embracing experimentation, and simply doing you. Wear that bright lipstick color, try that bold liner lewk, wear crystals and glitter when you feel like it. Why? Because you can.
I tapped four celebrity makeup artists who inspire me with their endless creativity to share their 2020 trend forecast. Ash Holm, Etienne Ortega, Keita Moore, and Adam Burrell, who are all artists to the stars (with a roster that includes the Kardashians, Paris Hilton, Ariana Grande, Iman, Ava Duverney, and more) get into looks you need to try this year. Take notes.
Glass Skin
Feathered, Fluffy Brows
Burrell agrees, adding that the popularity of innovative brow treatments like Brow Laminations are making "Instagram Brows" are a thing of the past. Moore's also into feathered brows and uses an unexpected trick to get them: "I create feathered brows by using soap, which is an old school Hollywood trick," says Moore. "I like to pair a precise angled brush with a brow pomade and make hairlike strokes through the brow, which really gives the brow a fuller, more precise look. Then, I take a product by SoapBrows, which is soap in a container, and rub it through the brows with a mascara wand for a feathered effect."
Floating Eyeliner
Colorblocking
Ortega is also a proponent of more color. "For a while, people were scared to use color," he says. "I’ve always loved color and I love that everyone is starting to embrace it more—whether it’s a pop of color on the eyes. or a bare eye and a bright lip, it’s makeup! It’s supposed to be fun yet gorgeous!
Watercolor Eyes
You might as well start getting your makeup ready for spring. "Using a soft blending brush, take a pastel pink blush or eyeshadow and pop it into the eyelid and crease of your eyes," Holm instructs. "Use the blending brush to create a soft hue of color that wraps around your eyes. You can also use lilacs and lavender eyeshadows."Blown-Out Blush
Fresh Skin and Accent Inner-Corners
Glitter and Crystals
Negative Space
"Makeup artists and makeup junkies alike are pushing themselves more and more, most likely out of boredom," Burrell notes. "There’s only so much warm, bronzey textbook glam we can look at daily. Negative space just means leaving part of the eye unpainted, usually it’s the lid with a bold cut crease. But you can try all kinds of shapes, lines, and colors. 2020 is all about stepping out of your comfort zone and getting creative."
Less Powder, More Dew
