It Makeup Remover Wipes Are Getting an Updated Formula, Too

By Macaela Mackenzie, Allure

 
Kat Von D is famous for producing makeup with serious staying power. That's awesome, but it can be a real pain in the ass to remove. That's where Kat Von D Unlock-It Makeup Remover Wipes come in. The new wipes work just as hard as her high-powered pigments. Von D’s vice president of product development, Nancy McGuire, teased a video of the brand-new, reformulated Unlock-It Makeup Remover Wipes in action on Instagram and damn, we cannot wait to get our hands on them.

[post_ads]With just one wipe, McGuire totally erases serious color swatches of long-wearing liners and lipsticks. By the time she’s done rubbing the wipe on her forearm all traces of the makeup have vanished. There’s no staining to speak of, which is a problem with intensely pigmented lipstick formulas. To make the impressive results even better, Kat Von D's wipes are also paraben-free and bio-degradable. With that in mind you can feel good about making them your daily go-to makeup remover.

A post shared by @nmcg30 on Feb 28, 2017 at 11:50am PST

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The new-and-improved Kat Von D Unlock-It Makeup Remover Wipes are part of a host of new formulations the brand has been working on. This month, Von D also announced updates to her cult-favorite Tattoo Liner, which will soon come in a supermatte finish, and her Studded Kiss lipstick formula, which will feature new shades and a smoother glide. Launch dates for the re-releases have yet to be announced, but stay tuned. We'll be sure to keep you updated.
   
More amazing products from Kat Von D:

• The Colorful Lipsticks Kat Von D Has Worked On For Years Are Almost Here
• Here's How to Really Use the KVD Pastel Goth Palette
• Here’s Your First Look At the Kat Von D Saints and Sinners Palette