By Hannah Marsh, More.com
You might have seen color-changing hair
before, but you've never it seen it like this. Thanks to data
visualization scientist practicing and witch Lauren Bowker, we now have a
hair dye that changes color based off the temperature of its
surroundings, just like a mood ring.
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Bowker told Dazed
in an interview that the discovery of the appropriately named, "FIRE,"
color-changing hair dye invention came from "messing about in the lab,"
and explained (in simpler terms) how exactly it worked.
"When
heat hits the pigment, or if the cool hits the pigment, it changes the
bonds of the chemistry to give you a different color, so it's like a
chemical reaction," Bowker described.
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we also work with ones that change their structure, which gives you a
light refraction instead, so it's more like a prism color change. ...If
you have red hair and you're in the wind it might go blue. So what we
did was look at data patterns of weathers and the environment in
different countries and tailor the color changes to correlate with
those."
Ugh. How great is color-changing hair
dye for those of us who want to adjust our hair color almost weekly, but
we're terrified to damage our poor locks? And let's be real. This look
would be a killer conversation starter for any awkward situation you
might find yourself in.
Stay tuned for London Fashion Week where Bowker will launch the the project as a collaboration between her brand THEUNSEEN and Storm Models. Until then, check out this video to watch the magic unveil!
